Lavender Pricing, Plans and Cost Breakdown for 2024

Improve email writing efficiency with AI.

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AI-powered email coaching

Integration into existing workflow

Data-backed insights for managers

Lavender Pricing

Lavender is an AI sales email coach that aims to assist users in writing better emails, faster. It offers various pricing plans to cater to different needs and budgets. Let's take a closer look at the pricing details of Lavender:

Basic Plan

  • Price: $0 per month
  • Features:
    • Analyze 5 Emails per month
    • Personalize 5 Emails per month
    • All Basic Features
    • Gmail + Outlook 365 integration

The Basic plan is a free option that allows users to analyze and personalize up to 5 emails per month. It includes all the basic features of Lavender and supports integration with Gmail and Outlook 365.

Starter Plan

  • Price: $29 per month
  • Features:
    • Unlimited Emails
    • Unlimited Personalization
    • Unlimited Feature Usage
    • Unlimited AI Recommendations
    • Mobile Optimization
    • Support via Chat
    • Lavender Anywhere
    • Multi-Inbox Support
    • Individual Coaching Analytics
    • Gmail + Outlook 365 integration

The Starter plan is designed for individuals who require more flexibility and features. For $29 per month, users can enjoy unlimited emails, personalization, and feature usage. The plan also includes unlimited AI recommendations, mobile optimization, chat support, Lavender Anywhere access, multi-inbox support, and individual coaching analytics. It supports integration with Gmail and Outlook 365.

Individual Pro Plan

  • Price: $49 per month
  • Free Trial: 7-day free trial available with Outreach, Salesloft, HubSpot, Apollo, and Groove integrations
  • Features:
    • Everything in Starter Plan
    • Unlimited Everything
    • Integrations
    • Priority Support

The Individual Pro plan builds upon the Starter plan and offers additional benefits. Priced at $49 per month, it includes all the features of the Starter plan, unlimited usage of all features, integrations with various platforms, and priority support. Users can also take advantage of a 7-day free trial, which includes access to Outreach, Salesloft, HubSpot, Apollo, and Groove integrations.

Teams Plan

  • Price: $69 per user per month
  • Features:
    • Everything in Pro Plan
    • Team leaderboard and competitive analysis
    • Team and Manager's dashboard
    • Multiple team functionality
    • Custom Scoring Algorithms
    • Exclusive benefits for contracted teams of 10+:
      • Dedicated CSM
      • 1-hour initial coaching call
      • Annual coaching ($1,500 value, additional sessions available)
      • First access to new features

The Teams plan is designed for collaborative environments and offers additional features for team management and analysis. Priced at $69 per user per month, it includes all the features of the Pro plan, along with a team leaderboard, competitive analysis, team and manager's dashboard, multiple team functionality, and custom scoring algorithms. Contracted teams of 10 or more members also receive exclusive benefits such as a dedicated Customer Success Manager, a 1-hour initial coaching call, annual coaching sessions, and early access to new features.

Free Plan for Students, Jobseekers, and Bootstrapped Entrepreneurs

Lavender offers a free plan for students, jobseekers, and bootstrapped entrepreneurs. Users falling into these categories can fill out a form to request an upgrade to the free plan. The free plan remains active until the user is fully employed or starts generating steady revenue.

Overall, Lavender offers a range of pricing plans to suit different needs and budgets, from a free Basic plan to more feature-rich options like the Starter, Individual Pro, and Teams plans. The availability of a free plan for students, jobseekers, and bootstrapped entrepreneurs is a notable highlight, allowing users to benefit from Lavender's AI sales email coaching without any financial commitment.

Starting price


  • Free plan
  • Paid
  • Free trial