Intently Review 2024: What It Is, How to Use It & Is It Worth It?

Intently is a tool that's been crafted with the modern sales team in mind. It caters to Business Development Representatives (BDRs), Sales Development Representatives (SDRs), and sales managers by offering data-driven insights that help prioritize leads and increase response rates. The tool pulls data from various sources including LinkedIn, G2, and Apollo, providing a comprehensive view of a prospect's online behavior and intent. This is particularly useful for sales teams looking to enhance their performance and hit their targets more consistently.

The core functionality of Intently revolves around its intent search and leads enrichment features. The intent search allows users to validate their ideal customer profile (ICP) by analyzing social activity data to pinpoint prospects in need of their solutions. Leads enrichment takes this a step further by updating the user's CRM with this behavioral data, which helps in identifying the most promising leads to contact first. The integration with CRM systems is seamless, thanks to compatibility with tools like Zapier, which facilitates the management of lead data and alerts on social behavior.

Intently's pricing structure is tiered, offering a free plan that allows users to find their first ready-to-convert leads and access featured profiles. The Intent Searcher and Leads Enrichment plans add more advanced features like LinkedIn behavioral data and the ability to export enriched data. For larger organizations, the Enterprise bundle provides product customization, unlimited open-source data, and dedicated customer support. While the free plan is a great starting point, serious sales teams will likely need the advanced features of the paid plans to fully leverage the tool's capabilities.

One of the standout features of Intently is its AI algorithm that helps find look-alike leads. By sharing your ICP champions, Intently can generate a list of prospects that are ready to buy, which can significantly shorten the sales cycle. Additionally, the tool's ability to track LinkedIn activity in real-time allows for timely actions to nurture and close deals. This proactive approach to sales is a game-changer for many businesses.

However, no tool is without its drawbacks. For smaller businesses or those with limited budgets, the cost of the more advanced plans might be a barrier. Additionally, while Intently aggregates data from multiple sources, there's always the concern of data accuracy and privacy, which are common issues in the realm of data-driven sales tools. Users must also be willing to invest time in setting up and learning to use the tool effectively to reap its full benefits.

In terms of usability, Intently has been praised for its ease of use, likening it to Google for people search. This simplicity is a major plus for users who may not be tech-savvy. The interface is intuitive, and the process of importing and enriching leads is straightforward. Moreover, the ability to prioritize leads directly in the CRM is a feature that many sales teams find invaluable.

Customer support is another area where Intently shines. The dedicated customer success manager and tech team for Enterprise bundle users ensure that any issues are swiftly addressed. This level of support is crucial for businesses that rely heavily on the tool for their sales operations.

In conclusion, Intently is a robust tool for sales teams looking to harness the power of intent data to streamline their sales process. Its ability to prioritize leads, enrich CRM data, and find look-alike prospects makes it a valuable asset for any sales-driven organization. While there are considerations around cost and the learning curve, the potential benefits in terms of increased efficiency and sales performance are significant. For those looking to enhance their ABM strategy and close deals faster, Intently is certainly worth considering.