Lavender Review 2024: What It Is, How to Use It & Is It Worth It?

Improve email writing efficiency with AI.

Lavender logo

AI-powered email coaching

Integration into existing workflow

Data-backed insights for managers

Lavender Description

Lavender is an AI-powered email coach designed to help users write better emails more efficiently. It integrates into your existing workflow in just 5 minutes, and no credit card is required to get started. The tool is powered by OpenAI's GPT-3, which helps to start and improve your emails. It's also equipped with features that allow managers to coach using real data-backed insights. Lavender offers a simple and fair pricing model, with a 7-day free trial that includes integration into Outreach and Salesloft. It's free for students, job seekers, and bootstrapped entrepreneurs until they are fully employed or making steady revenue. The basic version of Lavender, which is free forever, allows users to analyze and personalize up to 5 emails per month. It includes all basic features and is compatible with Gmail and Outlook 365. Lavender has been proven effective, with one user reporting $3 million in sales in 11 months through outbound cold email using the tool. Lavender is not designed to replace you, but to make you better at writing emails.

Starting price


  • Free plan
  • Paid
  • Free trial

Lavender Detailed Review

Lavender's main use case is to help individuals and teams write better emails. It's a tool that's easy to integrate into your existing workflow, taking only about 5 minutes to set up. The AI-powered email coach works in real-time, providing suggestions and improvements to your emails as you write them. This can be a real time-saver, especially for those who spend a significant portion of their day writing emails. It's also a great tool for managers, as it allows them to coach their teams using real, data-backed insights.

One of the biggest pros of Lavender is its simplicity. It's easy to use and doesn't require any technical knowledge to get started. Plus, it's free for students, job seekers, and bootstrapped entrepreneurs, making it accessible to a wide range of users. The tool also integrates with popular platforms like Outreach and Salesloft, which can be a big plus for sales teams.

However, Lavender does have its limitations. The free version only allows you to analyze and personalize up to 5 emails per month. For those who send a lot of emails, this might not be enough. Additionally, while the AI is helpful, it's not perfect. It can provide suggestions, but it can't replace the human touch. It's also worth noting that while Lavender is free to start, it does have a paid version. The pricing starts at $29 per month, which might be a bit steep for some users.

In terms of pricing, Lavender offers a simple and fair model. It's free to start with, and you don't need a credit card to sign up. There's also a 7-day free trial that lets you test out the tool and see if it's a good fit for you. After the trial, you can choose to upgrade to the paid version or continue with the free version if it meets your needs.

Overall, Lavender is a solid tool for improving your email writing skills. It's not going to revolutionize your workflow, but it can certainly make it more efficient. If you're someone who writes a lot of emails and wants to improve your communication skills, it's definitely worth checking out.