Klaviyo Pricing, Plans and Cost Breakdown for 2024

Personalize customer engagement at scale.

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Email, SMS, and mobile push notifications

Customer data platform

Product review collection and display

Klaviyo Pricing

Klaviyo is a marketing automation platform that offers a range of pricing plans to cater to different business needs. Whether you are a small business with a limited number of contacts or a larger enterprise with a substantial customer base, Klaviyo has pricing options to suit your requirements. Here, we will outline the various pricing plans available, including the free plan and other paid options.

Free Plan

Klaviyo offers a free plan that allows businesses to get started with their marketing automation journey without any upfront costs. The free plan includes a set of features that can help businesses drive repeat sales and increase customer retention. Here are the key details of the free plan:

  • 0 - 250 contacts: The free plan allows businesses to manage up to 250 contacts within the Klaviyo platform.
  • Starting at 500 monthly email sends: With the free plan, businesses can send up to 500 emails per month to their contacts.
  • 150 free monthly SMS/MMS credits: Klaviyo also provides businesses with 150 free monthly SMS/MMS credits to engage with their customers via text messages.
  • Includes applicable SMS carrier fees: It's important to note that the free plan includes applicable SMS carrier fees, which may vary depending on the carrier used.
  • Email support for the first 60 days: Klaviyo offers email support to businesses using the free plan for the first 60 days, allowing them to get assistance and guidance during the initial setup phase.

The free plan is a great option for businesses that are just starting with marketing automation or have a small customer base. It provides access to essential features and allows businesses to explore the capabilities of the Klaviyo platform.

Email Plan

For businesses that require more advanced features and have a larger number of contacts, Klaviyo offers an Email Plan. The pricing for the Email Plan depends on the number of contacts and the volume of email sends. Here are some examples of the pricing tiers for the Email Plan:

  • 251 - 500 contacts, starting at 5,000 monthly email sends: $20 per month
  • 501 - 1,000 contacts, starting at 10,000 monthly email sends: $30 per month
  • 1,001 - 1,500 contacts, starting at 15,000 monthly email sends: $45 per month
  • 1,501 - 2,500 contacts, starting at 25,000 monthly email sends: $60 per month

The Email Plan includes additional features such as mobile push notifications, 150 free monthly SMS/MMS credits, and email and chat support. Businesses can leverage these features to enhance their marketing campaigns and engage with their customers effectively.

Email and SMS Plan

For businesses that want to leverage both email and SMS marketing channels, Klaviyo offers an Email and SMS Plan. This plan combines the features of the Email Plan with additional SMS credits. Here are some examples of the pricing tiers for the Email and SMS Plan:

  • 251 - 500 contacts, 5,000 monthly email sends and 1,250 monthly SMS/MMS credits: $35 per month
  • 501 - 1,000 contacts, 10,000 monthly email sends and 1,250 monthly SMS/MMS credits: $45 per month
  • 1,001 - 1,500 contacts, 15,000 monthly email sends and 2,500 monthly SMS/MMS credits: $70 per month
  • 1,501 - 2,500 contacts, 25,000 monthly email sends and 3,750 monthly SMS/MMS credits: $95 per month

The Email and SMS Plan provides businesses with the flexibility to reach their customers through multiple channels, combining the power of email and SMS marketing. With mobile push notifications, businesses can further enhance their customer engagement strategies.

Klaviyo Reviews Pricing

In addition to the core marketing automation features, Klaviyo offers a review management feature that allows businesses to gather and showcase customer reviews. The pricing for Klaviyo Reviews is based on the maximum number of monthly orders. Here are the pricing tiers for Klaviyo Reviews:

  • $25: 250 max monthly orders
  • $90: 1,000 max monthly orders
  • $175: 2,000 max monthly orders
  • $300: 3,500 max monthly orders
  • $500: 10,000 max monthly orders

Klaviyo Reviews is currently available for Klaviyo customers on Shopify and Shopify Plus. It enables businesses to collect reviews from customers with confirmed deliveries and incorporate top reviews into their marketing emails, enhancing their credibility and driving customer trust.

Klaviyo CDP Pricing

Klaviyo also offers a Customer Data Platform (CDP) that allows businesses to store, manage, analyze, and activate customer data efficiently. The pricing for Klaviyo CDP is based on the total number of profiles. Here are the key details of Klaviyo CDP pricing:

  • CDP plans start at $500/month for 100k profiles.
  • Prices are based on total profiles: The pricing for Klaviyo CDP is determined by the number of customer profiles stored in the platform.
  • Volume-based discounts built-in: As businesses scale and their profile count increases, Klaviyo offers volume-based discounts to provide cost-effective solutions.
  • No setup or implementation costs: Klaviyo CDP does not have any additional setup or implementation costs, making it easier for businesses to get started.
  • Currently available to Klaviyo customers with a paid plan: Klaviyo CDP is available to businesses that have a paid plan with Klaviyo, allowing them to leverage the power of a vertically integrated platform for their customer data management needs.

Klaviyo CDP is designed to help businesses streamline their customer data operations and gain valuable insights to drive personalized marketing campaigns.


Klaviyo offers a range of pricing plans to cater to businesses of all sizes. From the free plan that provides essential features for small businesses to the Email Plan, Email and SMS Plan, Klaviyo Reviews, and Klaviyo CDP, there are options available to suit different marketing automation needs. Businesses can choose the plan that aligns with their contact count, email and SMS volume, and specific requirements. It's important to note that businesses with a high number of contacts should visit the Klaviyo website to get accurate pricing details for their specific use case.

Starting price


  • Free plan
  • Paid
  • Free trial