Klaviyo Review 2024: What It Is, How to Use It & Is It Worth It?

Personalize customer engagement at scale.

Klaviyo logo

Email, SMS, and mobile push notifications

Customer data platform

Product review collection and display

Klaviyo Description

Klaviyo is a comprehensive marketing automation platform designed to help businesses connect with their customers in a personalized way. It offers a variety of communication channels including email, SMS, and mobile push notifications, allowing businesses to reach their customers wherever they are. The platform also includes a customer data platform for storing, analyzing, and utilizing data at scale, making it a valuable tool for businesses looking to leverage their data to drive growth. In addition to its communication and data capabilities, Klaviyo also offers features for collecting and displaying product reviews, which can help build trust and increase sales. It's designed to be an all-in-one solution, but not a one-size-fits-all, meaning it can be tailored to meet the unique needs of different businesses. With over 100,000 brands in 80+ countries using Klaviyo, it's a proven tool for helping businesses grow.

Starting price


  • Free plan
  • Paid
  • Free trial

Klaviyo Detailed Review

Klaviyo is a versatile tool that caters to a variety of industries, including retail, ecommerce, wellness, and more. It's not just about sending out mass emails or texts, it's about creating smart, engaging content that converts. The platform's segmentation feature allows businesses to target specific groups of customers, while the flows feature helps manage and automate the customer journey. The campaigns feature, on the other hand, is all about creating and managing marketing campaigns across different channels.

One of the standout features of Klaviyo is its AI capabilities. The platform uses AI to write email subject lines, SMS campaigns, and responses for SMS conversations. This not only saves time but also ensures that the content is optimized for engagement. The platform also uses AI to recommend products that customers will love, based on their past behavior and preferences.

Klaviyo also offers robust integration capabilities, with support for ecommerce platforms like Shopify, Square, Wix, and Adobe, as well as 300+ other apps. This means businesses can unify data across their store and other tools, for a more holistic view of their customers. The platform also offers a customer data platform (CDP) for storing, analyzing, and using data at scale.

However, Klaviyo is not without its drawbacks. The platform's extensive features and capabilities can be overwhelming for beginners. There is a steep learning curve, and businesses may need to invest time and resources into training staff to use the platform effectively. Additionally, while Klaviyo offers a wealth of data and analytics, interpreting and making use of this data can be challenging without the right expertise.

In terms of pricing, Klaviyo doesn't come cheap. It's a premium tool with premium pricing to match. However, given the extensive features and capabilities it offers, many businesses find it to be a worthwhile investment. It's also worth noting that Klaviyo offers a limited free plan, so businesses can test out the platform before committing to a paid plan.