Second Nature Review 2024: What It Is, How to Use It & Is It Worth It?

So, let's dive a little deeper into Second Nature's sales training software. This tool is not just for sales training, it has a wide range of use cases including customer support, HR, sales enablement, and SDR/BDR. This makes it a versatile tool that can be used across various industries such as education, insurance, technology, telco, and banking. It's like having a Swiss Army knife for your sales training needs.

One of the things that really stands out about Second Nature is its AI-powered role plays. The software uses conversational AI to engage in realistic discussions with sales reps. It's like having a virtual pitch partner that's available 24/7. This allows sales reps to practice their pitches and responses at their own pace and in their own time. The AI also scores their performance and provides feedback, which helps them improve their skills and prepare for real-life sales calls.

Another cool feature is the ability to choose or create your own AI avatars for training. This adds a personal touch to the training process and makes it more engaging. Plus, the software offers a variety of experiences such as practicing cold calls, job interviews, product pitches, and scripted texts. This ensures that sales reps get a well-rounded training experience.

Now, let's talk about the results. According to Second Nature, users have reported a 46% increase in deal closures, a 45% increase in sales proficiency, a 28% increase in bottom-line sales, and a 30% decrease in onboarding time. These are pretty impressive numbers and show that the software can have a significant impact on a company's sales performance.

However, no product is perfect and Second Nature is no exception. One potential downside is that the software is only accessible through a desktop/laptop. This might limit its usability for sales reps who are often on the move and prefer to use their mobile devices for training. Another potential con is that the effectiveness of the AI feedback might vary depending on the complexity of the sales scenarios and the specific needs of the sales reps.

As for pricing, Second Nature doesn't provide this information on their website, which is a bit of a bummer. You'll have to get in touch with them to get a quote. But considering the potential benefits, it might be worth the investment.

In conclusion, Second Nature's sales training software is a comprehensive and versatile tool that can help sales reps improve their skills and performance. It's not without its potential drawbacks, but the impressive results reported by users suggest that it's definitely worth considering.