Zaplify Review 2024: What It Is, How to Use It & Is It Worth It?

Streamline sales acquisition and build stronger prospect relationships.

Zaplify logo

LinkedIn + Email outreach

AI Assistant

CRM integrations

Zaplify Description

Zaplify is a sales acquisition platform designed to streamline the process of converting cold leads into warm prospects. Founded in 2019 by Oscar Collins and Kevin Östlin, the tool has been adopted by over 200 sales teams and is experiencing a 20% monthly customer growth. Zaplify simplifies the sales process by offering a one-stop shop for all acquisition needs, eliminating the need for multiple tools and complex strategies. It leverages automation and AI to help sales professionals build stronger relationships with potential customers, focusing on quality interactions rather than quantity. The platform offers a range of features, including LinkedIn and email outreach, access to over 600 million decision makers, and the ability to set up personalized campaigns. Zaplify's approach is based on the philosophy that quality trumps quantity, and their studies show significantly higher response rates when using multi-channel outreach compared to single-channel tactics. This focus on efficiency and effectiveness positions Zaplify as a market leader in the sales acquisition space.

Starting price


  • Free plan
  • Paid
  • Free trial

Zaplify Detailed Review

Zaplify positions itself as a game-changer in the realm of sales acquisition by providing a suite of tools that cater to the modern sales professional. It's not just about blasting out emails or LinkedIn messages; it's about crafting a strategy that resonates with prospects on a more personal level. The platform's AI-driven approach allows for the automation of outreach efforts, ensuring that sales teams can focus on what they do best: building relationships and closing deals.

One of the key strengths of Zaplify is its ability to automate prospecting and outreach. By integrating with LinkedIn and email, the platform can help sales reps connect with decision-makers without getting bogged down in the minutiae of manual prospecting. The AI Assistant is a standout feature, guiding users through the process of finding and engaging with potential leads. However, it's worth noting that while automation can save time, it also requires a thoughtful setup to ensure that messages don't come across as impersonal or spammy.

Zaplify's pricing structure is designed to accommodate different levels of need, from individuals just starting out to large enterprises. The Free plan is a great way to get a feel for the platform, but serious sales teams will likely gravitate towards the Starter or Premium plans, which offer more credits and features like CRM integrations and advanced statistics. The Enterprise plan takes it a step further with a dedicated Customer Success Manager, which could be a boon for sales teams needing more hands-on support.

The platform's user interface is intuitive, making it easy for new users to get up and running quickly. This ease of use is critical for sales teams who need to hit the ground running and start seeing results fast. The statistics and insights provided by Zaplify can help sales teams refine their strategies over time, ensuring that their outreach efforts are as effective as possible.

However, no tool is without its drawbacks. Some users may find the credit system for unlocking prospect profiles limiting, especially if they have high-volume prospecting needs. Additionally, the reliance on LinkedIn and email means that Zaplify is somewhat at the mercy of these platforms' algorithms and policies, which can change and impact outreach effectiveness.

Another potential con is the need for a strategic approach when setting up campaigns. While Zaplify provides the tools for automation, it's still up to the user to craft messages that will resonate with their target audience. This requires a certain level of skill and understanding of sales psychology, which not all users may possess.

Despite these potential issues, the testimonials from current users are overwhelmingly positive. Reports of significant time savings and impressive ROI are common, suggesting that when used correctly, Zaplify can be a powerful asset for any sales team. The affiliate program is another perk, offering users the chance to earn commission by referring new customers to the platform.

In conclusion, Zaplify is a robust sales acquisition tool that offers a range of features to streamline the prospecting and outreach process. Its focus on automation and AI assistance helps sales teams work more efficiently and build stronger relationships with prospects. While there are some limitations to consider, such as the need for strategic messaging and the reliance on external platforms, the benefits seem to outweigh the drawbacks for many users. For sales teams looking to modernize their approach and focus on quality interactions, Zaplify is certainly worth considering.