Pencil Pricing, Plans and Cost Breakdown for 2024

Create and optimize video ads.

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AI editing software

Learning algorithms for effective ad creation

User-friendly interface

Pencil Pricing

Pencil offers a 7-day free trial of its product, but to continue using it after that you'll need to sign up for a paid subscription. There are three pricing plans to choose from, catering to different needs and budgets.

  • Self-Serve ($119 per month): Designed for startups and freelancers who want to generate ad creatives using AI, this plan includes features like predictions, insights, and benchmarks. With this plan, you can generate ads yourself and get 50 exports. You also have the option to add more exports for $10 each. Additionally, you can work with one brand and enjoy free stock music, images, and video. The plan also provides direct channel integrations and chat support.
  • Hybrid ($299 per month): Ideal for brands and agencies, the Hybrid plan includes all the features of the Self-Serve plan and offers additional benefits. With this plan, you get ad creatives weekly from a shared Creative Strategist. You can collaborate with the strategist through Slack and provide one brief per week. The plan also allows 100 exports and the option to add more for $10 each. You can work with one brand, and like the Self-Serve plan, it includes direct channel integrations and chat support.
  • Full-Service ($999+ per month): This plan is tailored for enterprises and offers unlimited ad creatives from a dedicated Creative Strategist. The plan includes all the features of the Hybrid plan. With the Full-Service plan, you can provide one brief per day to the Creative Strategist, and there are no limitations on exports. The plan also offers custom pricing for multiple brands, as well as the convenience of bank transfers and payment terms.

Starting price


  • Free plan
  • Paid
  • Free trial