Pencil Review 2024: What It Is, How to Use It & Is It Worth It?

Create and optimize video ads.

Pencil logo

AI editing software

Learning algorithms for effective ad creation

User-friendly interface

Pencil Description

Pencil is a platform that uses artificial intelligence to create video ads. It combines AI editing software with learning algorithms to take the guesswork out of creating effective ad content. The platform is user-friendly and allows users to create a high volume of ads efficiently, without the need for an agency. It's a game-changer for brands and agencies, helping them increase their creative scale, lower production costs, and improve results. The platform is not just about creating ads, it's also about learning what works. It allows users to easily iterate on successful ads, making it a valuable tool for startups with limited budgets. The quality of the machine-generated creative ads is impressive, offering a fresh variety of compelling copy. The platform is also praised for its ability to streamline workflows, allowing users to focus on the creative details while the system takes care of the scale.

Starting price


  • Free plan
  • Paid
  • Free trial

Pencil Detailed Review

Pencil is a tool that's all about efficiency. It's designed to streamline your workflow, allowing you to focus on the creative details while the system takes care of the scale. This is a huge benefit for anyone working in a fast-paced environment where time is of the essence. It's also a big plus for startups with limited budgets, as it allows them to create robust ads without the need for a large team or a big budget.

The standout feature of Pencil is its AI-generated creative ads. Users have been pleasantly surprised by the quality of these ads, which offer a fresh variety of compelling copy. This feature is a testament to the power of AI and machine learning, and it's a clear indication of where the future of ad creation is headed.

The platform also includes a feature called 'AI Predictions', which helps you run only those creatives expected to perform among the top quartile in your sector. This is based on a dataset of over $1B in ad spend, so you can be confident in its accuracy. This feature is a game-changer for anyone looking to optimize their ad performance.

Pencil's editor is another highlight. It allows you to make simple edits in real time, which is crucial for performance testing. This feature gives you the flexibility to tweak your ads as needed, without having to go back and forth with a designer or media team.

On the downside, like any AI tool, Pencil may not always get it right. The quality of the machine-generated ads can vary, and there may be times when you need to step in and make adjustments. However, the platform's editing feature makes this a relatively easy task.

Pencil offers a 7-day free trial, but this is first and foremost a paid tool, and the pricing is on the expensive side, which could be a potential drawback for some users. However, given the platform's robust features and the potential cost savings it offers in terms of time and resources, it's likely to be a worthwhile investment for many businesses.