Oppwiser Review 2024: What It Is, How to Use It & Is It Worth It?

Diving deeper into Oppwiser, we find a platform that's all about making the lives of sales reps easier. The core of Oppwiser is its AI-driven approach to identifying companies that are not just leads, but are the right kind of leads. This is done through its Lookalike Company Finder, which uses AI algorithms to find companies similar to your existing clients. This feature is particularly useful because it minimizes the time spent on prospecting and maximizes the potential for successful outreach.

Another significant aspect of Oppwiser is its database. With access to 150 million work emails and 10 million direct dials, the platform provides a wealth of contact information that is verified for deliverability. This is crucial because it reduces the chances of bouncing emails and ensures that the time spent on outreach is productive. The platform also offers the ability to filter contacts by various attributes, which can be a game-changer for targeting the right individuals within an organization.

However, no tool is without its drawbacks. While Oppwiser does offer a robust set of features, the sheer volume of data and options can be overwhelming for new users. Additionally, the AI's accuracy in identifying lookalike companies can vary depending on the uniqueness of your ICPs. It's also worth noting that while the initial sign-up is free, to unlock the full potential of the platform, including more in-depth features and larger data access, there may be costs involved.

Speaking of costs, Oppwiser's pricing structure is straightforward. You can use the tool for free with their starting plan which lets you get a taste of the features. Beyond the free plan, their Premium plan, priced at $99 per month, unlocks more usage and advanced features. There is also an Enterprise plan, for which you'll need to get in touch with their team for a custom quote. The custom pricing approach allows for tailored solutions that fit a company's specific needs and budget.

Use cases for Oppwiser are abundant. Sales teams can use the platform to build smart account lists, prioritize companies based on buyer signals, and reach out to decision-makers with confidence. Marketing teams can also benefit from the insights provided by the Opportunity Scanner and Buyer Signals app to tailor their campaigns and messaging.

For the pros, Oppwiser's strengths lie in its comprehensive database, AI-powered search capabilities, and the ability to integrate with existing CRMs. These features can significantly cut down on research time and increase the efficiency of sales processes. On the con side, the learning curve and lack of transparent pricing can be potential barriers for some businesses.

In conclusion, Oppwiser presents a compelling option for B2B sales and marketing teams looking to leverage AI for client discovery and outreach. Its powerful database and AI algorithms offer a high degree of precision in identifying and connecting with potential clients. While there are some challenges to consider, such as the learning curve, the potential benefits for sales efficiency and effectiveness could make it a valuable addition to your sales tech stack.