Clay Pricing, Plans and Cost Breakdown for 2024

Streamline lead generation and personalize outreach at scale.

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Data enrichment with 50+ providers

Hyper-personalized AI messaging

Lead qualification and scoring

Clay Pricing

Clay is a versatile tool designed to assist Go-To-Market (GTM) teams in scaling their personalized outbound campaigns. It integrates over 50 data sources, web scraping, and AI messaging to enhance data and automate outbound processes at scale. For those interested in exploring Clay's capabilities, the platform offers a 14-day free trial of the Pro plan to all new users.

Pricing Overview

Clay's pricing structure is tiered to cater to a range of needs, from individuals and recruiters to large enterprises with high-volume requirements. The plans are differentiated by the number of credits provided each month, with additional features and capabilities available at higher tiers. An annual billing option provides a 25% discount on the monthly rates.

Starter Plan

  • Target Audience: Ideal for individuals and recruiters.
  • Monthly Credits: Offers two options, 2,000 credits for $149 per month or 3,000 credits for $229 per month. With annual billing, these prices drop to $112 and $172 per month, respectively.
  • Features:
    • Unlimited users
    • Export to CSV
    • Create unlimited tables
    • Use your own API keys
    • Up to 5,000 people/company search

Explorer Plan

  • Target Audience: Suited for early-stage startups and growth agencies.
  • Monthly Credits: Three tiers are available, 10,000 credits for $349 per month, 15,000 credits for $499 per month, and 25,000 credits for $699 per month. Annual billing reduces these rates to $262, $374, and $523 per month, respectively.
  • Features:
    • Includes everything from the Starter Plan
    • Email tool integrations
    • Get data from anywhere with Webhooks
    • Send data anywhere with HTTP API
    • Up to 25,000 people/company search

Pro Plan

  • Target Audience: Designed for sales teams and growing companies.
  • Monthly Credits: Multiple options starting from 50,000 credits for $800 per month to 200,000 credits for $2,000 per month. With annual billing, the monthly cost is reduced to $600 for 50,000 credits and $1,600 for 200,000 credits.
  • Features:
    • Includes everything from the Explorer Plan
    • CRM integrations
    • Up to 50,000 people/company search

Enterprise Plan

  • Target Audience: Tailored for teams with high-volume needs.
  • Pricing: Custom pricing is provided upon contact.
  • Features:
    • Includes everything from the Pro Plan
    • Unlimited LinkedIn data
    • Unlimited rows via API
    • Automation templates
    • Dedicated Slack support

Free Trial

  • Duration: 14 days
  • Plan: Pro Plan
  • Cost: Free for all new users

Annual Billing Discount

  • Savings: 25% discount on the monthly price when opting for annual billing.

In summary, Clay offers a range of pricing plans to accommodate different sizes and types of teams, with the flexibility of monthly or discounted annual billing. The free trial allows new users to experience the Pro Plan features before committing to a subscription.

Starting price


  • Free plan
  • Paid
  • Free trial