Apollo Pricing, Plans and Cost Breakdown for 2024

Apollo is a comprehensive AI-powered sales intelligence and engagement platform designed to streamline the sales process from lead generation to deal closure. It offers a suite of tools for finding leads, engaging with prospects, and leveraging sales automation to enhance productivity and win rates. Below is a detailed overview of Apollo's pricing plans, including the features and resources allocated to each tier.

Free Plan

• Cost: $0
• Email Credits: Unlimited (10,000/month per account)
• Mobile Credits: 5 per month
• Export Credits: 10 per month
• Sequence Automation: Basic (2 Sequence Limit)
• Filters: Basic
• Buying Intent: Access to 3 Intent Topics with Intent Filters
• AI-Assisted Email Writing: Up to 5,000 words monthly
• Extensions: LinkedIn and Gmail
• Email Sending Limit: 250 emails/day
• Salesforce & HubSpot Integration: Advanced (Bi-Directional), limited
• Customization: Custom Fields, Custom Stages
• Conversations: 150 minutes of recording
• Plays: 2 Plays Limit
• Other Features: Deals, CSV Export, Zapier Integration

Basic Plan

• Cost: $59/user/month (monthly billing) or $49/user/month (annual billing)
• Trial: 14-day free trial
• Email Credits: Unlimited (Minimum of 10,000/month per account)
• Mobile Credits: 75 per month
• Export Credits: 1,000 per month
• Record Selection: Select up to 10,000 Records at a time
• Buying Intent: Access to 6 Intent Topics with Intent Filters
• Integrations: Outreach, SalesLoft, Advanced Greenhouse (Bi-Directional)
• Filters: Advanced
• Tracking: Email Open & Click
• Features: Data Enrichment, Dialer, A/B Testing
• Plays: 20 Plays Limit
• Additional: Job Changes, Everything in Free Plan

Professional Plan

• Cost: $99/user/month (monthly billing) or $79/user/month (annual billing)
• Trial: 14-day free trial
• Email Credits: Unlimited (Minimum of 10,000/month per account)
• Mobile Credits: 100 per month
• Export Credits: 2,000 per month
• Sequence Automation: No Limit
• Sending Limits: Uncapped with SendGrid
• Reports & Dashboards: Advanced (Pre-Built)
• Tracking: Email Reply & Meeting
• Email Providers: Integration with All
• AI-Assisted Email Writing: Up to 300,000 words monthly
• Features: Manual Tasks, Call Recordings, Permission Profiles
• Buying Intent: Access to 9 Intent Topics with Intent Filters
• Conversations: 4,000 minutes of recording
• Additional: Everything in Basic Plan

Organization Plan

• Cost: $119/user/month (annual billing only)
• Email Credits: Unlimited (Minimum of 10,000/month per account)
• Mobile Credits: 200 per month
• Export Credits: 4,000 per month
• Buying Intent: Access to 12 Intent Topics with Intent Filters
• AI-Assisted Email Writing: Up to 1 million words monthly
• Features: Call Transcriptions, International Dialing, Local Presence
• Customization: Customizable Reports
• Security: Login with Single Sign-On (SSO), Advanced Security Configurations
• API Access: Advanced
• Conversations: 8,000 minutes of recording
• Plays: 300 Plays Limit
• Additional: Everything in Professional Plan

Each plan is designed to cater to different sizes and types of sales teams, from individuals and small businesses to large organizations. The Free Plan offers a no-cost entry point with basic features, while the paid plans progressively include more advanced tools and higher limits on usage. The Basic and Professional Plans offer a 14-day free trial for users to test the platform's capabilities before committing to a subscription. The Organization Plan, being the most comprehensive, is available only with annual billing.