WowTo Review 2024: What It Is, How to Use It & Is It Worth It?

Create and manage support videos.

WowTo logo

User-friendly video editor

Natural AI voice overs

Multi-lingual video support

WowTo Description

WowTo is an AI-powered tool designed to simplify the creation and management of support videos. It's a user-friendly video editor that doesn't require any prior design expertise, making it perfect for support staff. The tool allows users to brand their videos with logos, cover art, and icons, and even offers a range of knowledge base layouts to match different use-cases. In addition to its editing capabilities, WowTo also features natural AI voice overs, with the ability to speak in various dialects including UK English and German. It also supports multi-lingual videos, allowing global users to hear videos in their local language. The tool can be integrated into various customer support apps, and it makes updating videos a breeze, ensuring they're always up-to-date with product changes.

Starting price


  • Free plan
  • Paid
  • Free trial

WowTo Detailed Review

One of the standout features of WowTo is its AI-powered video creator. This tool is designed to make the creation of step-by-step HowTo videos as simple as possible. It's a great solution for those who need to create instructional content but don't have the time or expertise to do it from scratch. The AI does most of the heavy lifting, allowing you to focus on the content itself. The AI voice overs are a nice touch, providing a professional feel to the videos. The ability to choose from different dialects and languages is a big plus, especially for businesses with a global customer base.

WowTo also offers a Video Knowledge Base Builder. This is essentially a platform for hosting your videos, creating a YouTube-like experience for your customers. The pre-made layouts are a great time-saver, allowing you to get your knowledge base up and running in no time. The ability to brand your videos and knowledge base with your own logos, cover art, and icons helps to maintain brand consistency.

The In-app Video widget is another useful feature. This allows you to provide video help to your visitors in a contextual manner, which can greatly enhance the user experience. The widget can be integrated into your website or app, making your support videos easily accessible.

The tool also boasts a range of integrations with popular customer support apps, including Intercom, Zapier, Jira, Confluence, Shopify, and Zendesk. This makes it a versatile solution that can fit into a variety of workflows. The Chrome extension is a handy addition, allowing you to create workflow videos with an AI screen recorder.

In terms of pricing, WowTo offers a free tier, which is a great way to test out the tool and see if it fits your needs. However, for more advanced features and larger video hosting capacities, you'll need to upgrade to one of the paid plans, starting from $25 per month.

On the downside, the tool may not be suitable for those who require more advanced video editing capabilities. While it's designed to be user-friendly and doesn't require any prior design expertise, this simplicity may come at the cost of flexibility and customization. Also, the AI voice overs, while convenient, may not be to everyone's liking. Some may prefer a more human touch to their videos.

In conclusion, WowTo is a solid tool for creating and managing support videos. It's easy to use, offers a range of useful features, and can be integrated into various workflows. While it may not offer the advanced editing capabilities of some other tools, it's a great solution for those who need to create instructional content quickly and easily. The AI-powered features and the ability to brand your videos and knowledge base make it a standout option in the market.