Synthesia Review 2024: What It Is, How to Use It & Is It Worth It?

So, let's dive right into the nitty-gritty of Synthesia. One of the most impressive features of this tool is its AI avatars. With over 140 diverse AI avatars, you can create videos that are engaging and personalized. This is a great feature for businesses that want to create videos in different languages and accents, as it offers over 120 options to choose from. The avatars are not just diverse in terms of language and accent, but also in terms of appearance, which can help businesses cater to a global audience.

Synthesia also offers 60+ pre-designed templates, which can be a huge time-saver for businesses. These templates are designed for a variety of use cases, including learning and development, sales enablement, information security, customer service, and marketing. This means that regardless of your industry or the type of video you want to create, there's likely a template that can meet your needs. And if you want to get creative, you can even create your own AI avatar.

In terms of use cases, Synthesia seems to have a lot of bases covered. It's not just for creating promotional or marketing videos, but can also be used for training videos, sales training videos, technical training videos, and knowledge base videos. This makes it a versatile tool that can be used across different departments in a business.

Now, let's talk about the cons. While Synthesia offers a lot of features, it might be a bit overwhelming for beginners. There's a bit of a learning curve involved, especially if you're new to video creation. However, Synthesia does offer resources like the Synthesia Academy and a Help Center to assist users.

Another potential downside is that, while the AI avatars are impressive, they might not be suitable for all types of videos. For instance, for more serious or formal videos, businesses might prefer to use real people instead of AI avatars.

As for pricing, Synthesia keeps it straightforward and transparent. The Personal subscription plan lets you create videos using the platform's powerful features for €26 per month. For bigger companies, there is an Enterprise plan available with custom pricing depending on needs. If you prefer to see the tool in action before committing to a purchase, Synthesia lets you create a basic demo video for free on their website.

In conclusion, Synthesia is a feature-rich tool that can be a great asset for businesses looking to create diverse and engaging video content. While it might take some time to get the hang of it and it might not be suitable for all types of videos, its wide range of features and use cases make it a tool worth considering.