Reach Review 2024: What It Is, How to Use It & Is It Worth It?

Speed up lead research and personalize emails.

Reach logo

Gathers and organizes data from 20+ sources

Generates hyper-personalized icebreakers

Integrated with Hubspot and Chrome

Reach Description

Reach is an AI personalization assistant that is designed to help sales reps research their leads faster and more efficiently. It gathers and organizes data from over 20 different sources, providing all of a prospect's relevant information in one place. This tool also generates hyper-personalized icebreakers based on this data, allowing for more personalized and effective communication. Reach is now integrated with Hubspot and can be used directly from the Chrome browser, making it a convenient tool for sales reps. It's used by companies like Calendly and Latch, and has been praised for increasing the amount of emails opened by prospects and the response rate to emails. It also saves time by reducing the need for manual personalization of emails.

Starting price


  • Free plan
  • Paid
  • Free trial

Reach Detailed Review

Let's dive right into how Reach works. The tool's primary function is to streamline the research process for sales reps. It does this by pulling together all the relevant information about a prospect from over 20 different sources. This means less time spent hopping between tabs and more time spent actually connecting with potential clients. Plus, Reach doesn't just gather data; it also generates personalized icebreakers based on the information it finds. This can be a real game-changer when it comes to breaking the ice and establishing a connection with a lead.

Reach's integration with Hubspot and its Chrome extension are other notable features. These integrations mean you can use Reach where you work most, reducing friction and making your workflow more efficient. And let's not forget about the Reach Triggers feature, which promises to notify you when something relevant happens with your leads. This could be a valuable tool for reaching out at the right time with the right message.

Now, no tool is perfect, and Reach is no exception. While it's great that it pulls data from so many sources, there's always the risk of information overload. It might take some time to sift through all the data to find the most relevant bits. Also, while the tool promises to generate personalized icebreakers, the quality and relevance of these will depend on the data it's able to find. If the data sources are lacking, the icebreakers might be too.

Another potential downside is that Reach is a Chrome extension. So if you're not a Chrome user, or if you prefer to work in a different browser, you're out of luck. It's also worth noting that while Reach integrates with Hubspot, it might not integrate with other tools you use. This could limit its usefulness depending on your specific workflow.

As for pricing, Reach lets you get started for free, but this is primarily a paid tool. To make the most of it and unlock advanced features, you'll want to sign up for a subscription, starting from $49 per month.

In conclusion, Reach seems like a promising tool for sales reps who want to streamline their research process and personalize their outreach. It's not without its potential drawbacks, but the benefits could well outweigh these for many users. As always, it's best to try it out for yourself to see if it fits your needs.