rasa.io Review 2024: What It Is, How to Use It & Is It Worth It?

Personalize newsletters based on individual reader behavior.

rasa.io logo

AI-powered content curation

Insight and data tools

Ad space management

rasa.io Description

rasa.io is an AI-powered email platform that specializes in personalizing newsletters based on individual reader behavior. With minimal effort, users can send relevant and engaging newsletters to each of their customers, individually. The platform combines an organization’s original content with other relevant and trustworthy content, creating a compelling vehicle for high-frequency engagement with readers. rasa.io also captures a great deal of insight data that can be utilized for marketing, sales, product development, and more. Users appreciate its content curation feature, which allows them to choose relevant content sources and then let the rasa.io AI algorithm handle the rest. This sets the software apart from its competitors.

Starting price


  • Free plan
  • Paid
  • Free trial

rasa.io Detailed Review

One of the standout features of rasa.io is its ability to provide personalized newsletters. This is a game-changer for organizations looking to engage their audience on a more personal level. The AI algorithm does a great job of curating content that is relevant to each individual reader, which can significantly increase engagement rates.

Another major selling point is the insight and data tools. These tools provide valuable information about what topics are most interesting to your audience, down to the granular level. This can be a powerful tool for organizations looking to tailor their content strategy to their audience's interests.

On the downside, the platform's ad space management could be improved. While it's great that users have full control over their newsletter's ad space, the logistics are handled outside of the platform, which can be inconvenient.

In terms of pricing, rasa.io is not the cheapest option on the market, but it offers good value for money considering the features it provides. The company offers a free trial, which is a great way to test out the platform before committing to a paid plan.

Overall, rasa.io is a powerful tool for organizations looking to engage their audience through personalized newsletters. Its AI-powered content curation and data insights make it a standout choice in the market.