Postly Review 2024: What It Is, How to Use It & Is It Worth It?

Postly's main selling point is its impressive suite of features designed to streamline social media management. One of these is the recurring post feature, which is not something all competitors offer. This feature allows you to schedule evergreen posts to recur at just the right time, ensuring maximum exposure for your content and a consistently engaged audience. This is a game-changer for businesses that rely heavily on social media for their marketing efforts, as it saves them the hassle of having to manually repost content.

Another standout feature is the Postly AI Writer. This tool can save you a significant amount of time and money spent on content research and design of campaign creatives. It's like having your own personal content writer, except it's an AI that never gets tired or asks for a raise. However, like any AI, it's not perfect and may not always produce content that perfectly matches your brand's voice or style. It's a great tool for generating ideas or drafts, but you may still need a human touch to polish the content.

Postly also boasts a Link Shortener, which can be a real lifesaver if you're dealing with long, unwieldy URLs. This feature not only makes your links more shareable but also helps you track clicks and other metrics, which can be invaluable for assessing the effectiveness of your campaigns. On the downside, some users may be wary of clicking on shortened links due to concerns about security or privacy.

As for pricing, Postly offers a free tier, which is a nice touch. However, to unlock all the features, you'll need to upgrade to a paid plan, starting from $15 per month. But given the range of features and the potential time savings, it could be a worthwhile investment for many businesses.

In conclusion, Postly is a robust tool for managing social media campaigns. It offers a range of features that can save time and streamline your workflow, but like any tool, it's not without its drawbacks. It's worth trying out the free version to see if it meets your needs before deciding whether to upgrade to a paid plan.