Palette Review 2024: What It Is, How to Use It & Is It Worth It?

Transform black and white photos into vibrant, colorized images.

Palette logo

21+ color filters

One-time payment options

Supports up to 25 megapixels

Palette Description

Palette is an AI-powered tool that breathes life into black and white photos by adding color. It stands out from other colorization services by offering a blend of accuracy and customization that caters to both personal and professional use. With Palette, users can upload their monochrome images and transform them with a range of realistic colors. The tool is designed to catch the 'little wow' details that make photos come alive, such as the subtleties of skin tones and the play of natural light. It's not just about slapping on hues; Palette aims to recreate the mood and atmosphere of the original scene as closely as possible. This service has been trusted by over 2.8 million users and has received high praise for its simple yet powerful customization options. With 21+ color filters to choose from, users can see their photos in a new light and tweak the results to their liking. Palette's one-time payment option and the ability to upload multiple photos at once make it an attractive choice for those looking to colorize a batch of images without the hassle of recurring payments.

Starting price


  • Free plan
  • Paid
  • Free trial

Palette Detailed Review

Palette is a tool that's all about adding a splash of color to the past. It's like having a time machine that doesn't just take you back to see the world in black and white, but lets you experience it in full, vibrant color. The AI behind Palette has been meticulously trained to understand how colors work in the real world, which means it can make educated guesses about what shades to apply to your old photos. It's not just about making the photos look pretty; it's about restoring them to what they might have looked like when they were first taken.

One of the biggest draws of Palette is its simplicity. The interface is clean and intuitive, making it accessible to users of all skill levels. You don't need to be a tech whiz or a professional photo editor to get stunning results. The process is as easy as uploading your photo, picking a filter, and then downloading or editing your colorized image. This ease of use is a huge plus, especially when compared to some alternatives that can be bogged down by complicated interfaces.

However, Palette isn't without its limitations. While it does a great job with many photos, it's not always 100% accurate. The AI does its best, but there are times when it might not get the colors exactly right, especially with complex images or those with unusual lighting. But even then, the results are often still impressive.

When it comes to pricing, Palette is pretty flexible. The one-time payment options are a breath of fresh air in a market where subscription models are the norm. You can buy credits in bulk, which reduces the cost per image, or go for an annual subscription that offers the best value if you have a lot of photos to colorize. The free trial credit is a nice touch, allowing you to test the waters before committing any cash.

Palette's use cases extend beyond just personal photo restoration. Professionals in the film and documentary industries use Palette for its reliable colorization, which can be crucial for historical accuracy in visual storytelling. The tool's ability to handle details like skin tones and lighting conditions makes it a valuable asset for creators who need their content to look as authentic as possible.

On the downside, the tool's reliance on credits for high-resolution, watermark-free images means that costs can add up if you're working with a large volume of photos. Additionally, the image format and resolution restrictions could be a hurdle for some users, especially those working with high-end equipment that produces images beyond the supported megapixel range.

In terms of compatibility, Palette is somewhat limited. It works best with Safari on Apple devices and Chrome on Android and desktop computers. This could be a drawback if you prefer using other browsers or operating systems.

Despite these drawbacks, the feedback from users is overwhelmingly positive. The tool has been praised for its ability to capture the 'little wow' details that make photos special. It's these nuances that often make the difference between a good colorization and a great one.

In conclusion, Palette is a powerful AI tool for colorizing black and white photos. It's user-friendly, offers a range of customization options, and comes with flexible pricing. While it may not be perfect, it's certainly one of the best options out there for bringing your old photos to life. Whether you're a professional looking to add authenticity to historical footage or someone who wants to see their family's past in color, Palette is definitely worth considering.