Drift Pricing, Plans and Cost Breakdown for 2024

Enhance customer engagement and conversion with AI-driven conversations.

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Drift Pricing

Drift is an AI-powered buyer engagement platform designed to enhance the interaction between businesses and their potential customers. It leverages artificial intelligence to listen, understand, and learn from buyers, aiming to deliver highly personalized experiences. Drift offers a range of features across different pricing plans, catering to businesses of various sizes and needs. Let's dive into a detailed overview of the pricing plans available for Drift.

Free Trial

Drift provides a free trial for interested users, allowing them to experience the platform's capabilities before committing to a paid plan. This trial is an opportunity for businesses to evaluate how Drift's conversational AI can benefit their buyer engagement strategies.

Pricing Plans

Drift's pricing structure is tiered to accommodate the needs and scale of different businesses, from small to enterprise-level organizations. The plans are as follows:

Premium Plan

Target Audience: Small businesses looking for growth through enhanced conversational capabilities.

Pricing: The Premium plan starts at $2,500 per month, with an annual billing cycle.

Key Features:

  • Live Chat: Real-time interaction with website visitors.
  • Meetings: Scheduling and managing meetings directly through the chat interface.
  • Custom Chatbots: Tailored chatbots to guide and interact with visitors.
  • Intel: Insights into visitor behavior and preferences.
  • Real-Time Notifications: Alerts for team members to engage with leads promptly.
  • Conversational Landing Pages: Landing pages designed to engage visitors in conversation.

Advanced Plan

Target Audience: Businesses aiming to personalize messages and increase qualified leads with less manual effort.

Pricing: The Advanced plan offers custom pricing, which is determined based on the specific needs and scale of the business.

Key Features:

  • All features included in the Premium plan.
  • Fastlane: Prioritized engagement with high-intent visitors.
  • Audiences: Segmentation tools to target messages to specific groups.
  • A/B Testing: Experimentation with different messages and strategies to optimize engagement.
  • Flex Routing: Advanced routing options to connect visitors with the most appropriate team member.

Enterprise Plan

Target Audience: Large businesses seeking to scale their personalization and pipeline generation efforts across the entire customer lifecycle.

Pricing: The Enterprise plan also has custom pricing, reflecting the bespoke nature of the services and features provided.

Key Features:

  • All features included in the Advanced plan.
  • Workspaces: Dedicated spaces for different teams or projects to manage conversations.
  • AI-Powered Chatbots: Advanced chatbots with enhanced learning capabilities.
  • Custom RBAC (Role-Based Access Control): Tailored access permissions for team members to ensure security and efficiency.


Drift's pricing indicates that it is a tool primarily intended for businesses with the financial capacity to invest in advanced conversational marketing and sales tools. The starting price for the smallest paid plan (Premium) is substantial, suggesting that the platform is geared towards businesses that are serious about leveraging AI to improve their buyer engagement and have the budget to support such an endeavor.

The custom pricing for the Advanced and Enterprise plans implies a level of customization and scalability that can accommodate larger businesses with more complex needs. These plans likely offer additional services and support to ensure that the platform is fully integrated and optimized for the business's specific requirements.

In summary, Drift offers a range of pricing plans to suit different business sizes and needs, with a focus on providing conversational AI tools to enhance buyer engagement. The availability of a free trial allows businesses to test the platform before committing to a paid plan. However, the cost of the paid plans indicates that Drift is a significant investment, best suited for businesses with the necessary budget to leverage such advanced technology.

Starting price


  • Free plan
  • Paid
  • Free trial