Drift Review 2024: What It Is, How to Use It & Is It Worth It?

Enhance customer engagement and conversion with AI-driven conversations.

Drift logo

Conversational AI

Mobile App

Video Integration

Drift Description

Drift is a cloud-based platform designed to transform the way businesses interact with their customers online. It's more than just a live chat application; it's a comprehensive Conversation Cloud that encompasses marketing, sales, and customer service. Drift's tools, such as Conversational AI, Drift Meetings, and Drift Video, are geared towards automating and personalizing customer interactions, aiming to increase engagement and conversion rates. The platform offers a suite of features that enable businesses to manage conversations, record and share videos, and access customer profiles on the go, ensuring that customer inquiries are addressed promptly and effectively. The service is accessible via mobile devices, allowing for real-time communication even when users are away from their desks. Drift's focus on conversational marketing is designed to reduce the number of website visitors who leave without engaging, by providing immediate answers and personalized experiences. With Drift, businesses can collaborate internally on customer conversations, share insights, and streamline their workflow to enhance the overall customer journey.

Starting price


  • Free plan
  • Paid
  • Free trial

Drift Detailed Review

Diving into the specifics, Drift presents itself as a versatile tool for businesses looking to enhance their customer engagement strategy. The platform's Conversational Marketing and Conversational Sales features allow for real-time interaction with potential customers, which can be a game-changer for converting leads. Drift's AI-driven chatbots can qualify leads, book meetings, and even provide customer support, reducing the workload on human agents. Moreover, Drift's integration capabilities with other business tools like Salesforce and Marketo make it a powerful addition to a company's tech stack.

However, no tool is without its drawbacks. Drift's sophisticated features come with a learning curve that might be steep for some users. Additionally, the pricing structure, which includes Premium, Advanced, and Enterprise plans, can be a barrier for smaller businesses or startups with limited budgets. While Drift offers a range of services, the cost may be hard to justify for companies that are not able to fully utilize its extensive features.

On the upside, Drift's mobile app ensures that customer interactions are not tied down to a desktop. The ability to chat, manage inboxes, and even record videos on the go is a significant advantage for sales and marketing professionals. Customer profiles and collaboration tools also help maintain a high level of service. Drift's commitment to security is evident through their regular penetration testing, continuous vulnerability scans, and adherence to GDPR requirements, which is reassuring for businesses concerned about data protection.

Use cases for Drift span across various aspects of customer interaction. From prospecting and deal management to customer service and real-time personalization, Drift offers solutions that cater to different stages of the customer lifecycle. The platform's ability to engage high-intent buyers automatically and its conversational automation are particularly beneficial for businesses looking to optimize their sales funnel.

The platform's video capabilities are another standout feature. Drift Video for Mobile allows users to engage with customers directly through video content, adding a personal touch that can differentiate a brand in a crowded market. This feature aligns well with the growing trend of video marketing and can be a powerful tool for businesses that leverage video content effectively.

Regarding customer feedback, Drift has received praise for its ability to improve the customer experience and increase ROI on marketing efforts. Users appreciate the speed and efficiency of Drift interactions, as well as the personalized conversations that the platform facilitates. This feedback is a testament to Drift's potential impact on a business's engagement strategy.

In conclusion, Drift is a robust platform that offers a wide array of features to enhance customer interaction online. Its focus on conversational marketing and sales, coupled with powerful AI and video tools, makes it a strong contender in the market. While the pricing may be a consideration for some, the benefits of improved customer engagement and potential sales uplift could outweigh the costs for businesses ready to invest in their digital communication strategy.