Certainly Review 2024: What It Is, How to Use It & Is It Worth It?

Certainly's platform stands out for its user-friendly approach to creating chatbots. The process is straightforward: select a template, tailor the conversation flow, and you're set to go live. This simplicity is a huge plus for businesses without in-house coding expertise. The platform's AI engine is trained to understand a variety of user intents, which is critical for providing accurate responses to customer inquiries. Certainly also offers seamless integration with popular e-commerce tools, making it a solid choice for online retailers.

However, no tool is without its drawbacks. While Certainly boasts a vast sentence database, there may be instances where the chatbot encounters queries outside its scope, necessitating a handover to human agents. The platform does facilitate smooth transitions to live support, but this does mean that businesses must still maintain some level of human customer service. Additionally, while Certainly claims a fast time-to-value, the actual time may vary depending on the complexity of the chatbot's intended functions and the business's specific needs.

There's no getting around the fact that pricing for Certainly is on the high end, with paid plans starting at €2,000 per month when billed annually. The price level makes it clear that this is a product mainly for businesses that have money to spend and are serious about delivering rich conversational experiences at scale. The platform does offer a 14-day free trial, which is a great opportunity for companies to test the waters before committing financially.

Certainly's partner program is another highlight, offering commissions and collaborative opportunities for those who refer new customers. This could be an attractive feature for agencies and consultants in the e-commerce space. The platform's focus on e-commerce is evident, with features like proactive recommendations based on inventory data and native integrations with Shopify, which can significantly enhance the online shopping experience.

The testimonials provided by various CEOs and founders reflect a positive reception of Certainly's impact on customer service efficiency and sales. The ability to halve the number of support tickets, as mentioned by Lucy & Yak's CEO, indicates a high level of effectiveness in resolving common queries. The flexibility and customization options available in the platform are also praised, suggesting that Certainly is adaptable to various business needs.

Certainly's emphasis on zero-party data collection is another significant advantage. By analyzing customer interactions, businesses can gain insights into customer preferences and behaviors, which can inform marketing strategies and product development. The in-platform reporting tools make it easy to monitor and analyze this data, providing valuable business intelligence.

In conclusion, Certainly appears to be a robust Conversational AI platform with a strong focus on e-commerce. Its ease of use, integration capabilities, and continuous learning AI engine make it a compelling option for businesses looking to automate customer interactions. While it may require some level of human support and the pricing will be prohibitive for some, the platform's benefits seem to outweigh its limitations. Companies interested in improving their customer service and sales through AI chatbots should consider exploring Certainly, especially given the positive feedback from existing users and the option to try it out with a free trial.