VirtuLook Review 2024: What It Is, How to Use It & Is It Worth It?

Generate realistic product images and virtual try-ons for e-commerce.

VirtuLook logo

AI try-on generation

Product photo generation

User-friendly interface

VirtuLook Description

VirtuLook is an AI-powered tool designed to revolutionize the way e-commerce businesses and online retailers create product images. It offers a platform where users can generate realistic photos of products with different backgrounds or have AI models try on their products. This technology is particularly useful for those who want to showcase their items in a professional manner without the costs associated with traditional photoshoots. VirtuLook aims to save time and resources by providing an efficient alternative to hiring models and photographers, making it an attractive option for small to medium-sized businesses looking to enhance their online presence. The service operates through a user-friendly web interface, allowing for easy access and navigation. Users can sign up for free and receive credits to generate a set number of images, with the option to subscribe to a premium plan for additional features. VirtuLook's AI generates images that can be tailored to specific demographics, such as gender, skin tone, and age group, providing a personalized experience that can cater to a diverse customer base.

Starting price


  • Free plan
  • Paid
  • Free trial

VirtuLook Detailed Review

VirtuLook emerges as a handy tool for anyone in the e-commerce and fashion industry looking to create high-quality product images or virtual try-ons. The platform uses AI to generate realistic photos and model images, which can be a game-changer for businesses that regularly update their online catalogs. With VirtuLook, you can upload a product image and quickly get back a series of professional-looking photos set against various backgrounds. This can be particularly useful for showcasing products in different environments without the need for an actual photoshoot.

The try-on generation feature is another highlight, allowing retailers to display their clothing and accessories on AI-generated models. This can be a cost-effective solution for small businesses that cannot afford to hire a full roster of models for their product lines. The user interface is straightforward, making it accessible even to those without a technical background. However, there are limitations, such as the watermark on free versions and limited file format support. These could be a turn-off for some users who need clean images for immediate use or who work with a wide range of file types.

In terms of pricing, VirtuLook is competitive. The free trial offers 20 credits to generate images, which can be a great way to test the waters before committing to a subscription. The monthly and yearly plans are priced at $29.99 and $199.99, respectively, offering a significant number of images suitable for businesses with larger inventories. It's worth noting that only the paid subscription includes watermark-free images and the ability to download in 4K resolution.

One of the main use cases for VirtuLook is for online stores that need to update their product listings with fresh images regularly. The AI-generated backgrounds and model images can help these stores create a more engaging and diverse online shopping experience. Additionally, social media marketers can use VirtuLook to quickly produce images for campaigns or ads without going through the hassle of organizing a photoshoot.

However, the tool does have its drawbacks. The presence of watermarks on the free version's images may not be suitable for all commercial purposes, and the limited file formats could restrict some users. Furthermore, while the AI-generated images are of high quality, they may not always match the authenticity that comes with real-life models and settings.

In conclusion, VirtuLook is a valuable asset for businesses looking to enhance their online product visuals without incurring the high costs associated with traditional photography. Its AI-driven features offer a level of convenience and efficiency that can be particularly beneficial for small to medium-sized enterprises. While there are some limitations, the pros generally outweigh the cons, making VirtuLook a tool worth considering for those in the e-commerce and fashion sectors.