Notably Review 2024: What It Is, How to Use It & Is It Worth It?

Collect, analyze, and share qualitative market research.

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Transcription in 30+ languages

Zoom integration

Sentiment analysis

Notably Description

Notably is a dedicated workspace for market researchers, designed to help them keep pace with market trends. It's a tool that allows users to conduct focus groups, analyze group sentiment, and determine the viability of a new service or product. Notably also provides a platform to collect and organize all market research in one place, making it easy to search by keyword and uncover what research has already been conducted around consumer, market, and business topics of interest. Notably stands out for its transcription capabilities, supporting over 30 different languages and dialects. It allows users to conduct in-person or remote focus groups and in-depth interviews, then transcribe them for analysis. Notably also turns video interviews into searchable text, ensuring that valuable research isn't locked away in video files or collecting dust in shared drives.

Starting price


  • Free plan
  • Paid
  • Free trial

Notably Detailed Review

Notably is a game-changer for market researchers. Its ability to transcribe focus groups and interviews in any language is a standout feature, making it easier than ever to analyze data and uncover consumer wants and needs. The tool's integration with Zoom is also a big plus, allowing users to automatically import and transcribe from Zoom cloud recordings.

Notably's analysis tools are another highlight. They help users understand critical factors like consumer perceptions, behavior, and preferences. The tool also offers sentiment analysis, using artificial intelligence to analyze how research participants feel. This can be a huge time-saver, as one user noted that Notably cut their time analyzing user feedback and research interviews by more than 50%.

However, Notably isn't perfect. The free plan only allows for up to 5 hours of video transcription, which may not be enough for some users. To transcribe more, you'll need to upgrade to a paid plan. Also, while Notably supports transcription in over 30 languages, it's unclear how accurate these transcriptions are.

In terms of security, Notably seems to take this seriously. The company conducts mandatory code reviews for code changes and periodic and in-depth security reviews. It also maintains a formal response plan for significant incidents.

Notably was founded in 2021 by Brittany Fuller and Allison Marshall, who saw a need for a tool that could help teams collect, analyze, and share qualitative research. It's clear that they've put a lot of thought into Notably, and it shows in the tool's features and functionality.