MARA Review 2024: What It Is, How to Use It & Is It Worth It?

Streamline the process of responding to online reviews.

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Easy integration with existing review management solutions



MARA Description

MARA is an AI tool designed to streamline the process of responding to online reviews. It's integrated into your existing review management solution through a simple-to-use API, making it a breeze to set up and start using. The tool is already being used by partners like Customer Alliance and alphin, where it's directly integrated into their Online Reputation Management Tool and Local Marketing Platform respectively. The tool comes is not cheap, but can potentially save you significant time and money. This is based on the data that you save an average of 4 minutes per answer with MARA. More partners are currently integrating this AI Review Reply Generator, so there's a lot to look forward to in the future.

Starting price


  • Free plan
  • Paid
  • Free trial

MARA Detailed Review

MARA is a tool that shines in its simplicity. It's designed to help businesses respond to online reviews quickly and efficiently. The tool's Smart Snippets feature allows you to teach the AI how to respond to common praises or complaints, like 'expensive parking' or 'no vegan breakfast options.' This means you can tailor MARA to your specific needs and ensure that it's always on-brand. The tool also adapts to your brand voice, making for a more personalized customer experience. This level of customization is a big plus, as it ensures that your responses always feel authentic and not robotic.

The tool is also a time-saver. According to their data, you can save an average of 4 minutes per answer with MARA. That might not sound like much, but it adds up quickly. For a business that gets a lot of reviews, those minutes can turn into hours saved each month. And time saved is money saved.

But it's not all sunshine and rainbows. While MARA is easy to use, it does require some initial setup. You'll need to teach the tool how to respond to certain comments, which can take some time. And while the tool does adapt to your brand voice, it might not always get it right. It's still an AI, after all, and it might require some tweaking to get it to sound just right.

Another potential downside is the cost. You can try MARA for free, but this is primarily a paid tool, with subscription plans starting from €30 per month. This might be a deal-breaker for some, especially for smaller businesses. However, considering the time and money it can save, it could be worth the investment.

In terms of use cases, MARA is ideal for businesses that receive a lot of online reviews. Whether you're a restaurant, hotel, or online store, if you're getting a lot of feedback, MARA can help you manage it all. And with more partners integrating the tool, it's likely to become even more versatile in the future.

In conclusion, MARA is a powerful tool for managing online reviews. It's not perfect, but with some setup and tweaking, it can save you a lot of time and money. If you're drowning in reviews and need a lifeline, MARA might just be it.