Looka Review 2024: What It Is, How to Use It & Is It Worth It?

Create a professional logo and brand identity.

Looka logo

AI-powered logo generation

Customizable logo designs

Instant creation of branded marketing materials

Looka Description

Looka is an AI-powered brand identity platform that enables entrepreneurs to quickly create professional logos and brand identities. With its Logo Maker, users can generate hundreds of logo mockups based on their input and easily customize the design to their liking. The Brand Kit then utilizes the logo, colors, and fonts to instantly create a wide range of branded marketing materials, including business cards, social profiles, and email signatures. Looka also offers customization options for profile and cover photos on various social media platforms. Additionally, users can access 15+ logo files in high-resolution formats.

Starting price


  • Free plan
  • Paid
  • Free trial

Looka Detailed Review

So, let's dive into the nitty-gritty of Looka. This tool is a godsend for entrepreneurs and small businesses that need a quick, professional-looking logo but don't have the budget for a graphic designer. You just input some basic info about your business, and voila! Looka's AI generates a bunch of logo mockups for you. You can then tweak the design until it's just right. It's a pretty intuitive process, even if you're not a design whiz.

Now, once you've got your logo, Looka's Brand Kit takes it to the next level. It uses your logo, colors, and fonts to whip up a whole range of marketing materials. We're talking business cards, social profiles, email signatures, the works. And the customization options for social media profiles and cover photos are a nice touch. It's a one-stop-shop for your branding needs.

But it's not all sunshine and rainbows. One downside is that Looka can be a bit limiting. The AI does a decent job, but it's not as creative or unique as a human designer. And while you can customize the designs, you're still working within certain parameters. So if you're looking for something truly out-of-the-box, Looka might not cut it.

As for pricing, Looka operates on a pay-per-design model. You can play around with the Logo Maker and Brand Kit for free, but you have to pay to download the high-resolution files. The basic logo package starts at $20, and the premium package (which includes multiple logo file types) will set you back $65. It's not cheap, but it's still a lot less than hiring a designer. There are also brand kit subscriptions for aspiring entrepreneurs.

In conclusion, Looka is a handy tool for businesses on a budget. It's quick, easy to use, and can save you a ton of time and money on branding. Just be aware of its limitations and make sure it fits your needs before you fork over the cash.