Insight7 Review 2024: What It Is, How to Use It & Is It Worth It?

Accelerated customer insights generation.

Insight7 logo

Automation of user research and product discovery

Extract customer insights

Visualize insights with interactive dashboards

Insight7 Description

Insight7 is a customer insights platform powered by AI that helps companies uncover valuable customer insights much faster than traditional methods. By automating user research and product discovery, organizations can efficiently develop products that align with user preferences. Insight7 then presents these insights in visual formats and facilitates sharing, empowering businesses to make informed decisions.

Starting price


  • Free plan
  • Paid
  • Free trial

Insight7 Detailed Review

Insight7 is a tool that turns customer conversations into actionable product decisions. It aggregates customer data from various channels like Salesforce, Hubspot, and Gong, and even allows for the upload of call transcripts, support tickets, and NPS. It then analyzes this data to provide insights that can inform product decisions. The insights are visualized and shared via interactive dashboards, making it easy to identify priorities, opportunities, and trends.

One of the main strengths of Insight7 is its ability to save time. Traditional market research can be time-consuming, but Insight7 automates much of the process. It's been praised by users for its ability to help teams discover product-market fit faster. However, it's worth noting that the tool might require a learning curve for those not familiar with AI-powered platforms.

Insight7 is also designed with security in mind. It uses 256-bit AES and 256-bit SSL/TLS encryption, security logging, uptime monitoring, and system availability metrics. It's also SOC 2 Type II and GDPR compliant, which is a big plus for businesses concerned about data privacy.

The tool is versatile and can be used by different teams within an organization. Product teams can use it to identify opportunities and priorities from customer conversations, marketing teams can use it to understand customer needs and segments, and research teams can use it to automate their workflow.

Now, let's talk about pricing. Insight7 lets you get started for free, but this is primarily a paid tool. There are several subscription plans to choose from, depending on your needs and budget.

In conclusion, Insight7 is a powerful tool for businesses looking to leverage customer insights for product development. Its strength lies in its ability to save time and provide actionable insights. However, the lack of clear pricing information is a downside that potential users should be aware of.