Charlie Review 2024: What It Is, How to Use It & Is It Worth It?

Generate a variety of content types in your brand voice.

Charlie logo

Learns your brand voice

Generates 60+ types of content

Offers content structuring and audit features

Charlie Description

Charlie is an AI-powered content creation tool that learns your brand voice, products, and goals to generate a variety of content types. It's as simple as training Charlie about your brand, selecting the type of content you need, and then Charlie fetches a final draft in your brand voice. This tool is a game-changer for marketers, offering a unique gamification of content structuring and an audit feature that shows six different components to optimize for. Charlie can create blog posts, social media ads and captions, emails, product descriptions, images and art, and even repurpose content. It's capable of turning websites, audio, and video files into blogs, social media campaigns, and show notes in seconds. With over 60+ types of content to choose from, Charlie is a versatile tool that can cater to a wide range of content needs. Plus, it offers a 10-day free trial, so you can test it out before committing.

Starting price


  • Free plan
  • Paid
  • Free trial

Charlie Detailed Review

Charlie is a versatile tool that can cater to a wide range of content needs. It's a handy assistant for marketers, students, and anyone who needs to generate a lot of content quickly and efficiently. It's particularly useful for businesses that need to create a consistent brand voice across various types of content, from blog posts to social media captions.

One of the standout features of Charlie is its ability to learn your brand voice. This means that the content it generates will sound like it was written by a human who understands your brand intimately. This is a significant advantage over other AI content generators that produce generic content that lacks personality.

However, like all AI tools, Charlie isn't perfect. While it's great at generating content quickly, the quality of the content can vary. It's important to review and edit the content that Charlie produces to ensure it meets your standards. Also, while Charlie is capable of creating a wide variety of content types, it may not be the best choice for highly specialized or technical content.

In terms of pricing, Charlie offers a free plan, which is a great opportunity to test out the tool and see if it's a good fit for your needs. For needs beyond the limited free plan, you'll need to switch to a paid plan. The cost of the paid plans will depend on the features and level of service you require, starting from $29.

Overall, Charlie is a powerful AI content generator that can save you a lot of time and effort. It's not a magic bullet that will solve all your content creation problems, but it's a valuable tool that can make your life a lot easier.